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June 2019

June Newsletter


What does it take to empower every aspiring youth with an opportunity to start and grow an enterprise of their own?

I started my entrepreneurial journey as a 21 year old final year student of mechanical engineering in Manipal, in early 2011. It was an education venture geared towards imbibing important skills such as creativity, critical thinking and problem solving among school-going children. In hindsight, the start of that journey was a scary and lonely period for me. There were many questions I had, about the wisdom of starting up. From being inspired everyday myself , to inspiring the team (largely unpaid interns), to building a real product that people would want to pay for, to finding my mentors, investors and more were all things that kept me up at nights. But, I got support from my parents as well as a small seed funding, a highly driven team and mentors from my vast Manipal network and most especially my first paying customers.

I believe I was lucky to have got far more resources in those early days than the average Indian youth -most of them are perhaps not so fortunate, making entrepreneurship a riskier proposition. How do we change this? How do we make this the norm rather than the exception? This is what I have embarked on to find and implement at GAME through a model called AntarPrerana. You will hear more about this in the near future and if you believe your work could significantly contribute to this goal, I would love to hear from you. I am excited, are you?

Priyadeep Sinha
Director, GAME



One of our key partners in our journey to catalyze Mass Entrepreneurship, Facebook, has played an important role in enabling entrepreneurial journeys. Stories of entrepreneurs we believe must be told not just to celebrate their spirit and success, but also to inspire so many young men and women that entrepreneurship is a path they too can consider.
1. Leveraging tools for social media
For long, indigenous and local communities have lived in isolation and information darkness. But with the advent of new-age digital tools and social media platforms like Facebook, alienated communities are finding their voice and creating a global network, irrespective of their traditional literacy levels.

With the intention of strengthening market knowledge and opportunities at the very bottom of the pyramid, Digital Empowerment Foundation entered into a partnership with Facebook in late 2018 to build digital capacities and capabilities of micro and nano entrepreneurs within marginalised and digitally-excluded communities, thereby empowering them and exposing to better livelihood opportunities. The project, called Facebook Dost, was able to reach out to over 50,000 micro and nano entrepreneurs—including artisans and self-help groups—in the tribal states of Bihar, Jharkhand, Chhattisgarh and Odisha.

In our journey spanned over six months, we organised numerous interactive sessions and came across several village-level, Tier II or Tier III city level entrepreneurs who had been able to leverage social media to boost their respective businesses. In the next few issues, we will be sharing stories of digital entrepreneurs from the ground.
Women in rural India use a circular band called ‘Indha’ to balance and carry pots on their head. It is symbolic of the diverse roles they perform as mothers, homemakers, and breadwinners. This is the vision behind Indha Crafts, an organization that offers these women the option to balance family life along with a livelihood opportunity. In this short video, one of the artisans shares her story on how Facebook has helped them scale their business, making over 300 women like her financially independent and empowered. Hear them say
3. Pabiben
Pabiben Rabari had accepted her fate of living a poverty filled life at the age of ten. It was only when she got married, her husband helped her realize that she could write her own destiny. Watch this video to know how Pabiben used her traditional Rabari embroidery skills and Facebook to build an international enterprise and went from earning Rs. 24,000 a year to 20,00,000 a year. Hear them say
4. Ajay Dabral, Uttarakhand

5. Somnath, Maharashtra




1. The Brand Rountable
Making Mass Entrepreneurship Aspirational is one of our five pillars. GAME hosted a Roundtable to discuss the different aspects of creating campaigns- we had a group of experts share their views from identifying the problem statement, to current and traditional mediums of engagement and the cultural nuances of different geographies. The Key Take Away: The Mass Entrepreneur Stories must be told!









Participants: Shyju Varkey, Vice President, India Market at Epsilon, Prateek Srivastava, Co-Founder, ChapterFive Brand Solutions Pvt Ltd, Shreyas Ghuge, Director, Marketing, Unitus Ventures, Dominic Vijay, COO, South United FCI Pvt Ltd., Tina Garg, Founder, Pink Lemonade, Rashmil Dheer, Digital Strategist, Pink Lemonade, Brian Carvalho, Communications Consultant, Nisha Ramchandani Outreach, Axilor

2. Workshop on Mainstreaming Entrepreneurial Mindset in Youth
Intent: To discuss and debate towards a common definition of Entrepreneurial Mindset, with the objective to change the focus of discussions on delivering for and assessing outcomes. Takeaways: With sensitivity and incorporating our partner’s requirements, GAME needs to build a simple framework that can be piloted. Even just taking two parameters, Problem-solving and Grit, and measuring them across pilots could be a simple uncomplicated start.






Wide participation from Entrepreneurship education organizations, corporate HR and assessment companies. Lisa Heydlauff, Founder – Going to School, Raj Gilda, Co-Founder, Lend a Hand India, Kuldeep Dantewadia, Co-Founder – Reap Benefit, Mekin Maheshwari, Founder, Udhyam Learning Foundation, Industry, Seema Vijay Singh, CHRO , Nestaway, Madan Padaki, CEO, 1Bridge, Karan Chatrath, Product Head, Aspiring Minds, Dr Bijan Roy, (Strategy and Marketing)



How to GAME the job crisis: build a legion of small entrepreneurs on a lage scale

At a time when entrepreneurship has come to mean urban, tech-enabled startups with funding running into millions of dollars, GAME aims to change… Read more

From 15,000 to 5 million: How RIL is planning to digitise kirana stores

Richest Indian Mukesh Ambani-led Reliance Industries’ entry into online retailing will help expand the current 15,000 digitised retail stores….Read more

India unInc: Management lessons from streets of India

The power of India #unInc: Management secrets from India’s, By Raghu Raman Captain Raghu speaks about India’s unorganized sector…Read more

How MSMEs can create 1 crore jobs in 5 years

A report by the Nomura Research Institute on the country’s Micro, Small and Medium enterprises says this sector can create an additional 75 lakh to …Read more

10 Lessons on Empowering Women Entrepreneurs: the Case of the Plant-Based Industry in Mexico

Women in Mexico are leading an estimated 75% of companies in the industry and are creating social enterprises that align their values of ethical veganism …Read more

What’s preventing India’s youth from entrepreneurship?

The cost of capital in India is still very high. It ranges from 25% to 35% in the least. At this rates, only business models with assured returns get financed….Read more

May Newsletter


Since the launch of GAME in August 2018, we have been forging a variety of partnerships in the pursuit of our goal of catalysing 10 million Mass Entrepreneurs by 2030. Over the last nine months, apart from having a core team in place, Team GAME has visited over 15 on-ground partners and partner projects including Going To School, DeAsra, Lend A Hand India, Pune City Connect, Meljol among others. We made policy recommendations to both the Congress and BJP and signed MOUs with Transforming Rural India (TRI) and the district administration in Ranchi.

GAME has been involved as Delhi Govt. begins Entrepreneurship Curriculum in 1000 schools; We have set-up a Sec 8 Company (with FCRA) and excitingly have our Advisory Board in place – our first members on-board include Ms. Anjuly Chib Duggal (Former Secretary, Dept. of Financial Services, Govt. of India), Mr. Ajit Rangnekar (Director General at Research and Innovation Circle of Hyderabad) , Mr. Debashish Mitter (Country Director –India, Michael and Susan Dell Foundation) Ms. Bhairavi Jani (Founder and Chairperson, IEF), Mr. Kuldeep Dantedwadia (Co-Founder and CEO, Reap Benefit), Mr. P.G. Raghuraman (Director, Junior Achievement India Services) and Mr. Murali Ramachandran (Director, Junior Achievement India Services). In April, we launched the most in-depth Study on Indian Mass Entrepreneurship to date- this is live on our website with details below. We announced a partnership with Facebook and the collaboration was launched at the Mass Entrepreneurship Roundtable in New Delhi on 16th April 2019. While we are excited by the developments over the last few months, we have already moved into our next phase of action and as defined by our core design principles, we will continue to be agile in both thought and action and look forward to sharing more exciting updates as the months unfold. We thank each one of you for continuing to show support and being an integral part of catalysing Mass Entrepreneurship in India.

We are delighted to have a contribution by Arun Maira (Former Member, Planning Commission) in this month’s newsletter.




Arun Maira
Former Member, Planning Commission

“The idea of ‘Mass Entrepreneurship’ is an intriguing one. It evokes an image of millions of small enterprises rising up, with their own energies. Like millions of fireflies out of darkness bringing light and hope. Mass implies very many. Enterprise means initiative and energy. The aim of GAME is to encourage and to enable masses of youth to be entrepreneurial—to be ‘job creators’, not ‘job seekers’. As thousands of enterprises form, many thousands more enterprises must follow them—like swarms of bright, energetic fireflies. How does one apply the concept of ’scale’ in this vision? Not to the sizes of the enterprises. Perhaps to the size of the swarm. A prevalent idea in economics is that small enterprises are too weak to compete. That the problem in the Indian economy is that there are too many small enterprises, and too few large ones (the large job-creators who will need large numbers of job seekers!) In this view, there is a ‘missing middle’ in the Indian economy. Indeed, there is a ‘missing middle’. It is another layer of enterprises that enable the small ones to cooperate with each other, and to have greater economic clout even though they may be small individually. Clusters, cooperatives, producer companies can provide the missing middle for small enterprises to access global markets; have greater bargaining power to obtain supplies and finance; to share resources for training and environment services they can afford individually; and to have greater voice in the political economy, which otherwise is dominated by the demands of large enterprises… Read More


Global Alliance for Mass Entrepreneurship (GAME) and Facebook announced a partnership that will ignite mass entrepreneurship across India. The objective of this partnership is to ramp up job creation and to further empower entrepreneurs, in line with Facebook’s commitment to train 5 million people with digital and entrepreneurial skills by 2021. GAME and its partners will assist small entrepreneurs build their businesses using digital platforms to aggregate demand, market products and acquire customers. The initiative will promote entrepreneurship among youth and enable entrepreneurs to collaborate, learn and succeed. Some immediate initiatives will include:

  1. Project empowering local communities of rural entrepreneurs
  2. Landscape review and identification of solutions for Women Entrepreneurs
  3. Grand Prize Challenge for innovative models that spur new business creation

GAME and Facebook hosted the “Mass Entrepreneurship Roundtable”. The purpose of the roundtable was to bring together key policy makers & senior civil society/ foundation leaders for a discussion on creating a supportive environment & a strong ecosystem, to re-imagine the potential of job creation through Mass Entrepreneurship. We had over thirty eminent participants who shared both their thoughts and suggestions for moving the needle on Mass Entrepreneurship. Beyond a conversation, the group overwhelmingly indicated interest in collaborating with team GAME through this journey. Below is a clip from the Roundtable.

Team GAME visited the EDII center in Ahmedabad for an interesting workshop around entrepreneurship and explored areas of learning and collaboration.





GAME hosted a Roundtable- on Understanding Movements as we develop a Mass Entrepreneurship movement. The Roundtable participants were Runners for Life, The Ugly Indian, Voice of Sarjapura and Reap Benefit. The discussion offered insights into what makes a movement, what the barriers are and what helps scale.



The Mass Entrepreneurship Roundtable


The GAME Landscape Resource on Entrepreneurship Development

Game was excited to launch its very first research resource- a study of Entrepreneurship Development in India which looks at non-profits, incubators, accelerators and public institutions that work directly in or close to the space of entrepreneurship. This study is a first of its kind attempt to summarize existing information for the ecosystem: to make data available publicly, highlighting strengths, challenges, and opportunities, which could serve to increase conversations & collaborations, and catalyze further development of this space.

At GAME, we believe in the multiplicative force of an alliance working towards a common goal. The landscape of work related to Mass Entrepreneurship in India has several actors involved, and we asked ourselves questions such as at what scale are organizations operating, which geographies are they largely present in, organizational and ecosystem challenges that need attention and much more. For more on the findings click here:


Facebook partners with GAME to scale up rural entrepreneurship

Global Alliance for Mass Entrepreneurship (GAME) and Facebook on Tuesday announced a partnership that aims to increase job… Read More

Stuck in Silos, India not yet GAME for Mass Entrepreneurship

Study says most platforms still operate in compartments with little scope to collaborate and learn from each other… Read More

GAME, Facebook partner to scale-up entrepreneurship in India

The objective of this partnership is to ramp up job creation and to further empower entrepreneurs, in line with Facebook’s commitment to … Read More

Facebook and GAME partner to boost entrepreneurship

Global Alliance for Mass Entrepreneurship (GAME) and Facebook have announced a partnership that aims to ignite mass entrepreneurship across India… Read More