A movement towards Job Creation!

India is facing a pressing problem of unemployment and you can be part of the movement towards job creation. Work in GAME’s dynamic environment and wear many hats: Strategist, advisor, convenor, facilitator, matchmaker etc., Work with us as we move to catalyze the ecosystem of mass entrepreneurship!

Current Openings

Job Description: Communications & Marketing Lead

Organization: Global Alliance for Mass Entrepreneurship (GAME)

Location: Bengaluru, India (Headquarters)

Reports to: President

Team: 2 Direct Reports

Role Overview

As the Communications & Marketing Lead at GAME, you will be the primary architect of a narrative that shifts the national conversation from “job seeking” to “job creation.” You aren’t just managing a brand; you are fueling a movement.

This role requires a seasoned self-starter who can move seamlessly from high-level stakeholder engagement to strategic program design to storytelling, building and managing complex digital platforms. You will lead a lean, high-output team to showcase how mass entrepreneurship creates systemic economic impact across India.

Key Responsibilities

1. Strategic Ecosystem Branding

  • Movement Building: Position GAME as the “catalyst” for mass entrepreneurship in India, ensuring our mission resonates with policymakers, financial institutions, and grassroots aggregators.
  • Integrated Communications: Develop 360-degree campaigns for flagship initiatives such as the District Entrepreneurship Mission and Women Economic Empowerment (WEE) programs.
  • B2B & G2B Focus: Tailor sophisticated messaging for “Business-to-Government” and “Business-to-Partner” audiences.

2. Digital & Content Powerhouse

  • Platform Leadership: Full ownership of the website (massentrepreneurship.org), ensuring it serves as a premier resource hub for research, reports, and success stories.
  • Digital Presence: Oversee the daily management and growth of LinkedIn, YouTube, and other social media channels to increase share-of-voice.
  • Thought Leadership: Transform complex MEL (Measurement, Evaluation, and Learning) reports into “snackable” content for LinkedIn and high-impact video testimonials for YouTube.
  • Newsletter Strategy: Design and curate high-value editorial newsletters for partners and funders.

3. Impact Storytelling & Advocacy

  • Humanizing Data: Collaborate with program teams to identify the human stories behind the data, showcasing the entrepreneurs and MSMEs that are succeeding on the ground.
  • Media & Public Affairs: Manage relationships with economic and mainstream press to land features that highlight the organisation’s efforts to drive systemic change.
  • Events & Convenings: Lead communications for national summits and roundtables, ensuring GAME’s voice is dominant in the national entrepreneurship discourse.

4. Stakeholder Advisory & Operations

  • C-Suite Support: Act as a strategic advisor to GAME leadership, preparing them for high-stakes speaking engagements, policy roundtables, and media appearances.
  • Partner Collateral: Support Alliance Partners with co-branded toolkits and communication frameworks to ensure a unified message.
  • Team Leadership: Manage and mentor a team of two, fostering a culture of creativity, precision, and accountability.
  • Budget Management: Oversee the communications budget, ensuring high-quality output and efficient resource allocation.

Required Qualifications & Skills

  • Experience: 15+ years in communications, marketing, or PR, ideally with a mix of corporate and social sector exposure.
  • Self-Starter Mentality: Proven ability to build functions from the ground up and operate with minimal supervision in a fast-paced environment.
  • Digital Proficiency: Hands-on experience with Content Management Systems (CMS), email marketing tools, and social media analytics.
  • Impact Focus: A natural ability to use data-driven insights to build compelling narratives.
  • Relationship Management: High emotional intelligence with the ability to influence and advise senior-level stakeholders and external partners.
  • Writing Excellence: Exceptional writing and editing skills, with the ability to pivot from releases to punchy social captions.
  • Agility: Comfortable moving from a high-level strategy meeting to troubleshooting a digital asset or editing a video reel.

Why Join GAME?

You will be at the heart of an organization founded and led by industry stalwarts who believe in the power of entrepreneurship and believe it to be a key pillar for India’s continued growth.

GAME has found support from several global foundations that believe in our ability to incubate ideas and scale them as solutions.

This isn’t just a role in communications; it’s a seat at the table where India’s aspiration of becoming a $5 Trillion economy by 2030 is being realised. 

By supporting mass entrepreneurship and MSME growth, you will help shape the economic future of the nation.

To apply for this role, please write to [email protected] with your resume.

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