50M jobs by 2030
GAME is an alliance of mission-aligned
partners to create a thriving environment for
mass entrepreneurship in India resulting in
10M entrepreneurs, 50% women,
who create 50M jobs by 2030.
Our Focus
How We Work

Micro Business Employment Trends - A case study during the crisis
LEAD at Krea university in partnership with the Global Alliance for Mass Entrepreneurship is conducting a national level COVID-19 impact study which aims to capture the status of micro- enterprises in India during the current crisis. Through this dynamic multidimensional survey various micro businesses will be interviewed over a period of six months. The survey assesses the impact of the lockdowns and other policy restrictions on business operations, employment practices, and income.


While many organisations all over India, are working tirelessly on different parts of the puzzle,
no ONE player can activate the full ecosystem of support that every entrepreneur needs
to truly flourish. GAME endeavors to mobilize the army required to solve
the jobs crisis, in a meaningful and contextual way, to bring value
to every last entrepreneur.