50M jobs by 2030

GAME is an alliance of mission-aligned
partners to create a thriving environment for
mass entrepreneurship in India resulting in
10M entrepreneurs, 50% women,
who create 50M jobs by 2030.

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Our Initiatives

Xcelerator Bangalore

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Xcelerator Ludhiana

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Futurepreneur Bangalore

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Our Focus

Making entrepreneurship aspirational

Entrepreneurship is not aspirational in India and often people aspire for govt jobs that are in short supply

Nurturing entrepreneurial mindsets and skills early

Early exposure to entrepreneurship and traits is critical to creating the right mindset

Converting job-seekers to entrepreneurs

Potential entrepreneurs need the support systems and skills to find market opportunities and start their own business

Helping single and micro entrepreneurs grow

Currently, a majority of these entrepreneurs are in the informal sector, they need the right mindset and tools/support to grow

Enabling women to start and succeed as MEs.

The challenge is particularly magnified for women who require a focused, gender-responsive approach across all areas

How We Work

Micro Business Employment Trends - A case study during the crisis

LEAD at Krea university in partnership with the Global Alliance for Mass Entrepreneurship is conducting a national level COVID-19 impact study which aims to capture the status of micro- enterprises in India during the current crisis. Through this dynamic multidimensional survey various micro businesses will be interviewed over a period of six months. The survey assesses the impact of the lockdowns and other policy restrictions on business operations, employment practices, and income.

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While many organisations all over India, are working tirelessly on different parts of the puzzle,
no ONE player can activate the full ecosystem of support that every entrepreneur needs
to truly flourish. GAME endeavors to mobilize the army required to solve
the jobs crisis, in a meaningful and contextual way, to bring value
to every last entrepreneur.

Mass Entrepreneur Diaries

Read the transformation stories of mass entrepreneurs.


Sumalatha remembers how in her small house she would do eyebrows for her customers while her bedridden husband would lie behind…

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It was fifteen years ago that Rukmini’s husband Muniraj was diagnosed with a debilitating health condition. Unable to move around…

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When Mamatha came to Buzz’s training, her life was limited to her house. The training triggered a strong feeling in her heart that she should…

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Roshan is a 38 year old businesswoman who stitches and sells nighties, chunaries and salwar kameez. She has been doing…

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45-year old Chandra, is the proprietor of a tailoring unit in Karur District. “I cannot afford to pay my staff their full wages; but I pay them 50% of…

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Vengadesh is one of the million entrepreneurs that make up India’s service sector which contributes to 30% of the country’s GDP. He…

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Mass Entrepreneurship is an idea whose time has clearly come.

Improving Economic dynamism and Accelerating MSMEby the GAME National Task force for MSME
In Conversation With Ravi Venkatesan
Increasing the Pie through Women Mass Entrepreneurs by Madan Padaki

Our Alliance

Partners committed to catalysing mass entrepreneurship


We believe it will take an army to solve the massive job crisis our country faces.

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