The 'Missing Middle'


Government schemes, MFIs, and livelihood programs have helped create 75 million individual entrepreneurs (set to double in 20 years)

Experts regard the majority of these entrepreneurs to be underemployed, effectively forming the ‘hidden unemployed’


who hire or improve the incomes of 5 plus people, use local inputs or solve local problems

11% ME in India compared to a global average of 30–40%

Fast Growth Start-Ups


Increase in the number of active incubators and accelerators in 2016 with impetus from government and corporates


New academic incubators established under ‘Start-up India Stand-up India’ initiative in 2016


Start-ups founded by young students in 2016


Total number of start-ups funded in 2016 by dedicated institutions

$40 Billion

Flow of funding to start-ups in 2016

Report Launch

To enable the survival of small businesses, GAME’s MSME Transformation Task Force, GAME National Taskforce and Former Secretary, Ministry of Skill Development and Entrepreneurship, Government of India, has arrived at actionable recommendations to revive the MSME sector through a forward-looking report, titled, “Improving Economic Dynamism and Accelerating MSME Growth”.


The report was launched on World MSME Day, 2020, by Shri Nitin Gadkari, Honorable Minister for Road Transport & Highways, Shipping, and Micro, Small and Medium Enterprises in the presence of:
Shri B S Yediyurappa, Chief Minister of Karnataka
Shri Conrad Kongkal Sangm, Chief Minister of Meghalaya
Shri Trivendra Singh, Chief Minister of Uttarakhand
Shri Vijay Inder Singla, Minister for Education and Public Works, Government of Punjab

Mass Entrepreneurship is an idea whose time has clearly come.

Youth, Jobs and Entrepreneurship
by Ravi Venkatesan

Increasing the Pie through Women Mass Entrepreneurs
by Madan Padaki

In Conversation With
Ravi Venkatesan

Our Focus

Making entrepreneurship aspirational

Entrepreneurship is not aspirational in India and often people aspire for govt jobs that are in short supply

Nurturing entrepreneurial mindsets and skills early

Early exposure to entrepreneurship and traits is critical to creating the right mindset

Converting job-seekers to entrepreneurs

Potential entrepreneurs need the support systems and skills to find market opportunities and start their own business

Helping single and micro entrepreneurs grow

Currently, a majority of these entrepreneurs are in the informal sector, they need the right mindset and tools/support to grow

Enabling women to start and succeed as MEs.

The challenge is particularly magnified for women who require a focused, gender-responsive approach across all areas

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Mass Entrepreneur Diaries

Read the transformation stories of mass entrepreneurs.


Sumalatha remembers how in her small house she would do eyebrows for her customers while her bedridden husband would lie behind…

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It was fifteen years ago that Rukmini’s husband Muniraj was diagnosed with a debilitating health condition. Unable to move around…

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When Mamatha came to Buzz’s training, her life was limited to her house. The training triggered a strong feeling in her heart that she should…

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Roshan is a 38 year old businesswoman who stitches and sells nighties, chunaries and salwar kameez. She has been doing…

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Sowbhagya, a 35-year-old housewife from Sondekoppa village, had not even thought that she could also earn money. But after attending…

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The weight of my financial troubles was sinking me and I was clueless about how to take my life forward”, shared Rajamma…

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Our Mentor Warriors

Senthil Kumar

Advisor – Charitable Trusts

Industry Experience

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Anubhav Gupta

Consultant – Dalberg Advisors.

Enabling new market opporunities

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HR – Greenpeace India


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