About GAME

GAME strengthens local entrepreneurial ecosystems so that more and more businesses grow faster and faster, creating more jobs leading to more prosperity.

India does not suffer from a shortage of entrepreneurial talent. It suffers from systems that make entrepreneurship a difficult choice for ordinary people.

Seven years ago, this simple but uncomfortable truth led to the creation of the Global Alliance for Mass Entrepreneurship (GAME). GAME was founded in August 2018 by three prolific entrepreneurs— Ravi VenkatesanMadan Padaki, and Mekin Maheshwari —to address systemic challenges to job creation in India. GAME did not set out to run programs, implement schemes, or become another delivery organisation. We set out to change the conditions within existing systems, because that is where scale truly lives

GAME Team

Vision

Every district in India becomes a thriving engine of entrepreneurship and opportunity.

2035 Ambition

Make District Entrepreneurship Missions a core part of India’s development strategy, enabling 200 districts to become thriving entrepreneurial hubs by 2035.

Mission

Strengthen district entrepreneurial ecosystems so that more and more businesses grow faster and faster, creating more jobs, more entrepreneurs and more prosperity.

Entrepreneurs refer to the four priority segments through the District Entrepreneurship Mission

  • Women entrepreneurs
  • Youth entrepreneurs
  • MSMEs with annual turnover below INR 10 crore and
  • MSMEs with annual turnover above INR 10 crore

These segments may overlap and represent different pathways through which entrepreneurship can contribute to enterprise growth, job creation and local economic development.

Entrepreneurial Ecosystem

An entrepreneurial ecosystem is the interconnected network of institutions, actors, policies, infrastructure, markets and support systems that shape an entrepreneur’s ability to start, sustain and grow a business within a district.

It includes government, financial institutions, industry, academia, support organisations, investors, entrepreneur networks and digital public infrastructure, as well as the formal and informal relationships between them.

Thriving Entrepreneurial Hub

A thriving entrepreneurial hub is a district where entrepreneurs can start, sustain and scale businesses with confidence.

Such districts are characterised by responsive institutions, strong local leadership, effective collaboration across public and private stakeholders, and access to the capabilities, finance, markets, technology, talent and networks that enterprises need to grow.

Entrepreneurship is increasingly seen as an aspirational pathway. Successful entrepreneurs become visible role models, and enterprise growth creates a virtuous cycle of more successful entrepreneurs, more jobs and greater shared prosperity.

Sustainable impact comes not from isolated interventions, but from aligned systems.

1. Catalysing District Entrepreneurship Ecosystems in India through District Entrepreneurship Missions (DEM)

Maharashtra, Andhra Pradesh, and Nagaland have emerged as living labs for ecosystem transformation and early proof of coordinated ecosystem action

2. Ensuring Inclusive Growth through Women’s Economic Empowerment

By dismantling traditional market barriers through collective negotiation, rural e-commerce and aggregated enterprises have emerged as the strongest pathway for women’s economic empowerment

3. Accelerating growth through Key Enablers

  • Energy: Improving productivity and lowering costs 

  • AI Cofounder: Accelerating growth by reducing friction in market access and business operations

  • Ecosystem & Policy Solutions: Unlocking systemic enablers such as access to finance and timely payments

GAME plays a catalytic role in advancing mass entrepreneurship in India by driving impact across the full ecosystem. Our work has helped shape a more enabling environment for entrepreneurs through policy and advocacy, evidence-building, and wide-reaching campaigns that influenced over 160,000 MSMEs in Punjab, produced 14 public reports, expanded engagement across 7 states, generated more than 15 million campaign impressions, and convened 50+ ecosystem experts.

At the institutional level, GAME has emerged as a trusted partner in strengthening the organisations that support entrepreneurs. We have worked with 70+ institutional partners, helped unlock over $4.5 million in implementation funding towards mass entrepreneurship.

At the entrepreneur level, GAME’s direct engagement translates into tangible opportunity and livelihood outcomes. Our efforts helped bring entrepreneurial skills and mindsets to around 1.2 million students, contributed to the creation of about 430 jobs through Growtherator-linked entrepreneurs, added 8,000 subscribers to the Women Entrepreneurship Platform, and supported early success in the NRLM model through roughly $500,000 in loans received by around 2,500 women entrepreneurs.

Our Impact

GAME’s work and efforts were featured in the Economic Survey 2024-25, headed by India’s Chief Economic Advisor, highlighting the country’s economic performance and government policies as well as the forecast for the upcoming financial year. GAME featured as one of the institutions that address systemic barriers, supporting women-led MSMEs with access to markets, credit, and growth opportunities.

The Economic Survey 2024-25 highlights the efforts of GAME’s Women Entrepreneurs Financial Empowerment Program (WEFEP), driven in partnership with National Rural Livelihoods Mission (NRLM), and how this initiative improves credit access for rural women entrepreneurs. The survey also mentions the systemic challenges such as skill gaps, compliance barriers, and limited mobility, that restrict women’s access to digital platforms and how GAME’s Women Economic Empowerment (WEE) programme fosters gender-responsive policies to bridge these gaps. GAME’s Growtherator programme has also been recognised as being an accelerator of MSME growth, fostering profitability, job creation, and long-term success through mentorship and peer networks.