Devyani Mehta

Devyani Mehta

Soapy Secret

“I have been born and brought up in a business family, and my parents have always motivated me to start my venture. As children, we are always clueless about which field we would want to build our career in, but I was very clear that I wanted to do something in the product and marketing field. Telling your own story through a brand was something that fascinated me.During my MBA, brand management used to be my favourite subject. Back in the days, when I was trying to find an alternative to my mundane job, I stumbled upon soap-making videos on youtube. I took to Soap Making as a form of Therapy. The idea of making a quirky dessert soap didn’t let me sleep for nights and I wanted each one of you to experience it.I have been working for over 16 hours a day and when you’re an entrepreneur, days and nights are just the same. There was a time when I felt I could not make soaps at all, and I stopped making them altogether. I had around 30 failed batches. After a couple of months, I decided to give it one more shot as I could not give up on my dream. After months of practice and research, I was finally able to master the process. I single-handedly manage the manufacturing, operations, finance, and marketing for my brand. We launched Soapy Secret in 2021 and since then, we have made over 2000 soaps.My biggest challenge was sourcing quality raw material. I had to do a lot of research and connect with various vendors across the globe to get the best quality. We never want to compromise on the end product offered to the consumers.Soapy Secret is a Bath & Body Brand specializing in Dessert Soaps. We offer a wide range of Pastry, Donut, Cupcake, etc. We want to change the conventional bathing style and introduce a fun, quirky element to your daily bath. All our products are made using nourishing oils and butter, leaving your skin feeling fresh for hours. If you believe in your dream and have the will to work towards it, the sky is the limit"

State : West Bengal

Gender : Female

Sector : Agriculture & Forestry

Video Link

Refered by

Pink Lemonade