Aditi Poddar & Smruti Dhanuka

Aditi Poddar & Smruti Dhanuka

The Closets Fix (TCF)

“Both Aditi Poddar and Smruti Dhanuka wanted to make a difference with what they are passionate about and being an entrepreneur allows them exactly that. Smruti, a fashion expert and working mother, would struggle to put together a stylish look for social events after a long tiring day. This made her wonder, “what would it be like to get the perfect look at the click of a button?”A by-chance conversation with Aditi Poddar, who beat the struggle with body image issues and was looking for a way to empower other women with the right styling tools; led to the idea of a holistic & cost-effective styling platform to work with every woman as per her body, needs, budget, and closet requirements. Their style experts and state-of-the-art technology help one turn their wardrobe into a fashionable closet, all within their budget.They owe their origins to a common sentiment faced by many — “I have a stuffed wardrobe, but nothing to wear!” Some of their biggest challenges are managing a home, social life, and kids along with their passion. But that was the reason they started the platform, to help men and women like them who don’t have the time to dedicate to upgrading their style. They have worked with 100+ women so far and have also been featured in Urban Asian. This is just about looking good but feeling good too. Great style can take you places.”

State : Maharashtra

Gender : Female

Sector : Textiles & Apparel

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Pink Lemonade