Siva Tejeswar Reddy

Siva Tejeswar Reddy


“Us Indians often dream of pursuing sports or UPSC but the society is usually not supportive of the former and the probability is low for the latter. While I was always interested in starting my own venture, I never gave it a serious thought and was more focussed on UPSC. I gave my UPSC attempt in 2018 which I couldn’t clear. This proved to be a blessing in disguise as moved on to pursue a professional MBA program from NALSAR University of Law.That is where the seeds of entrepreneurship were sown. An idea that originated from plain boredom and the fact that I had to travel 10-15 km for a good meal turned into something serious. I started observing the existing anatomy of the F&B ecosystem more closely and I did my dissertation on some large food delivery apps.We started our journey as a food delivery platform with more convenient delivery models but had to pivot a couple of times to be more relevant in the F&B Space. The journey of making the business model stable, viable and sustainable was challenging but thoroughly enjoyable. After a few failed and a few more successful experiments, today we are in a position to launch our full scale F&B service model very soon.Our business idea is to make daily culinary convenient. We currently have 4 brands under our “Tag Your Kitchen” initiative and are delivering food D2C B2C and B2B. The fact that we not only survived, but thrived during the 2 COVID waves is probably a testament to our business model and in itself is one of our biggest achievements!Owning up to the responsibility of success or failure, keeps us honest and clear in decision-making. Never let emotions decide business decision outcomes.”

State : Telangana

Gender : Male

Sector : Others

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Pink lemonade