Avi Kapoor

Avi Kapoor

Yerite Services

"I hadn’t dreamt of being an entrepreneur as a child, rather I took this path after figuring out that I wanted to do things that mean something that will make the world a better place. We started to structure an unstructured part of the beauty segment that no one pays heed to. In the year 2015 I had come to terms that it will be best if I do something on my own. Then in the year 2016 I started ‘Yerite Services. One of its core business offerings is to provide market intelligence and research services.I didn’t have a very emotional journey unlike what many entrepreneurs have. I had a roadmap as to how I wanted things to get done and since starting Yerite Services I was able to get a steady stream of clients.While talking to businesses, we understood many of these business owners & managers lacked tools to market their businesses. The primary way these people marketed was through offline flyer distribution and now through Instagram and Facebook. In turn, we understood that many customers didn’t know about the salon that existed in their vicinity. Usually, people visit the same salons they have been going to for a long time. Nonetheless, another fact is the movable population of the metropolitan cities that don’t prefer these services. Therefore, such a platform can help them find a salon, spa, and wellness centre in their current location and make an informed decision while booking an appointment.Always have the courage of one's convictions, to act in accordance with one's beliefs, especially in spite of criticism."

State : Karnataka

Gender : Male

Sector : Others

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