Subhashish Bharuka

Subhashish Bharuka

NuttyFox

Subhashish Bharuka’s concept coffee chain - Coffee and Wine - crashed and burned when he was a mere 18 years old. While the plan did not work out, the dream lingered on. In February 2019, he registered the domain name nuttyfox.in. However, he wasn’t sure if this was going to be a health care or a healthy snack brand.“I realized that my kids had been munching on unhealthy snacks. This issue bothered me, so much so that I felt compelled to solve the problem! To offer healthy snacking options became my calling.” Growing up, Subhashish had seen his grandmother have makhana (foxnut) and a glass of milk for dinner for many years. The fact that she did so every day and lived to be 92 got Subhashish thinking. “So I decided to deep-dive into understanding makhana, aka Water Lily seeds. Over the next many months, I explored its health benefits, machinery choices for roasting, flavoring options, supply chain, packaging et al. And in December 2019, NuttyFox was introduced on Amazon!”The brand currently has 4 flavors in its arsenal. Their customer base is predominantly urban health-conscious women and office-goers. They have a repeat purchase of 12% and are seeing increased demand from Tier 2 & 3 cities through Amazon and our website in the last many months. A NICE Enterprise, NuttyFox participated in the first edition of NICE Mantrana, the mentoring program co-organized with GAME.

State : Karnataka

Gender : Female

Sector : Food Processing

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NICE