Abhilesh Gupta, Ramnath Padmanabhan and Sandeep Acharya
AyuRythm, a digital platform for personalized holistic wellness based on Ayurvedic health assessment principles, was born when three friends - Abhilash, Ramnath, and Sandeep - realized that there was a market for people who wanted to stay healthy but did not want to count calories or partake in bodybuilding.“We discussed, deliberated, and decided to address this gap with a solution that was not only sustainable but was also always available to the users. And by the end of 2017, we zeroed in on Ayurveda”, they say. The reasons for choosing Ayurveda were that it consists of well-developed holistic wellness methods based on simple dos and don’ts and it does not require extensive logging of food and calorie intake.Launched on August 15th, 2020, AyuRythm has been downloaded by 60,000+ users across 115 countries.Explaining how AyuRythm works, the founders say that AyuRythm’s patent-pending technology and approval from leading Ayurvedic doctors make our solution a one-stop for all wellness needs. It assesses the user’s ideal and current body type based on a one-time response to 30 questions. And a daily 30-second pulse diagnostic test using finger photoplethysmography via the smartphone camera. The user’s holistic wellness index is calculated by computing 7 vital signs – heart rate, rhythm, systolic BP, diastolic BP, pulse pressure, arterial stiffness, and pulse morphology – from the signal and correlating them to Ayurvedic biomarkers. Based on the results, the application makes personalized recommendations for yoga, pranayama, food, and herbs. Users have a choice to purchase products and services from the integrated marketplace to further their wellness goals.This NICE Enterprise also participated in the first season of Shark Tank India and successfully achieved their investment ask. AyuRythm has also received investments from NICE Investors.
State : Karnataka
Gender : Female
Sector : Healthcare