Richa Shukla

Shivraj and Company

Mine was a 70-year-old family business that I took over when it was at a loss. We had to shut down the old company as there was a lot of product duplication in the company’s name. The brand name was used in multiple products, and we were challenged for the trademark and brand name. I started a new company with the same product and changed the Packaging. Our only strength was the customer base and relationships. Based on that and with the quality of the product, I have slowly won back my market share and began expansion in that my family business has been saved.