Madhu Devi

Madhu Devi

Saral Jeevan Saheli

37-year-old Madhu lives in Kalesra village, district Ajmer. “I learned about Frontier Markets through word of mouth from my friends in the neighbouring villages. I was curious to join, and when a company official came to visit my village, I expressed my interest in becoming a Saheli,”- says Madhu. Today, Madhu is helping her village access quality products and service at affordable prices at home. Through the initiative, she isn’t only making the lives easy and able to generate income for herself. “During the Covid-19 aberration, though Frontier Markets, I was able to help people with their everyday needs with door-step access when the country was in lockdown. This made my husband and family proud of me,” added Madhu. Madhu aspires to open a Kirana store for herself in the next couple of years where she can showcase all the products to people. She is delighted to support her family and feels empowered by her new identity.

State : Rajasthan

Gender : Female

Sector : Retail & E-commerce

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Frontier Markets