Ritu Kanwar

Ritu Kanwar

Saral Jeevan Saheli

As a Saral Jeevan Saheli of Frontier Markets, 34-year-old Ritu Kanwar from Ajmer’s small village Bharai helps by connecting women who work in their respective villages to make the lives of the people of their villages easier by getting them products and services. When the company officials visited her town for the first time and explained to her the opportunity, she was motivated to be the Saral Jeevan Saheli and help the people of the village while also being financially independent at the same time. She immediately applied to join the Saheli community and got the required training. Initially, she faced a few challenges in gaining consumer trust: "When I first started this work, people did not believe in the company and explained the concept to them repeatedly. When a customer finally bought the goods, there was happiness that the right product was provided at the right price, that too sitting at home, which is when gradually people began to believe in the business.” Says Ritu. Through the Saheli app, now Ritu stays connected with her customers, keeping track of all the orders and managing the time slots. Her earnings through her work have increased, and she expects them to rise over time. Ritu envisions expanding her career even further so that everyone in her village can buy all kinds of goods from her shop, and she can then generate employment for people from her village.

State : Rajasthan

Gender : Female

Sector : Retail & E-commerce

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Refered by

Frontier Markets