Saral Jeevan Saheli

30-year-old Usha lives in Peepal Khera village of Alwar district, whereas a Saral Jeevan Saheli of Frontier Markets, she helps her community with door-step access to quality products and services. When the company officials visited her village for the first time and briefed her about the opportunity, Usha was very excited and decided to come forward and join the network of sahelis. She immediately applied and then was later trained. “I surveyed 50 houses, going door-to-door, and it was challenging because most people didn’t want to listen. To remove the day's obstacles and have a quick conversation, I meet a minimum of ten customers to have at least five conversations. But this is not possible every day after household chores,” says Usha. Through the mobile application “Meri Saheli”, Usha now sends the product information to the customers online and only for new customers she physically meets them. Usha wishes to expand her work and earn extra income to support her family. She looks forward to festival season every year, where all the saheli’s compete for maximum orders and earn rewards in incentives. Livelihood is one word she wants to use to define her work. Usha is now tech-savvy, and using technology empowers her in ways she feels independent and digitally savvy. I feel grateful to my husband, family, and Frontier Markets for the opportunity to add Usha.

State : Rajasthan

Gender : Female

Sector : Others

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Frontier Markets