Ladies fancy store

Shakuntala grew up in Yadgir and is pursuing a Master’s in Social Work. Her father works at APMC, while her mother works in a rice milling factory. An entrepreneurship training program she joined opened her mind to the possibilities in this area. She then worked on convincing her parents to let her start something on her own. As part of the training, she visited the wholesale market, where she could check on the prices of bangles, artificial jewellery and other items. After comparing these prices with those in local shops, she found there was potential to make good margins by focusing on these items. She also realised she could spread the word through her friends and tell others what she had started. She got a small room near her place to set up a corner shop that stocked many items for women. It took her two months to set it up, but she is happy to have started.

State : Karnataka

Gender : Female

Sector : Retail & E-commerce

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