Ananya Ukil and Mudra Mukesh

Ananya Ukil and Mudra Mukesh

Zilch Cosmetics

Believing that a two or three-step skincare routine is more pragmatic than a 10-step one, Ananya Ukil and Mudra Mukesh started Zilch Cosmetics in Delhi in 2019 and sold a range of multifunctional products on Amazon, Flipkart, Nykaa, and their own website. Giving up the security of a salaried job and taking the entrepreneurial plunge is never an easy decision. For Ananya Ukil and Mudra Mukesh, the move was backed by their belief in building an online cosmetics brand and capitalising on the growing cosmetics market in India. “A 10-step skincare routine using multiple products can be hard to get behind. We felt that whatever your skincare needs, maybe two or three multifunctional products should be able to deliver the results you are looking for,” says Ananya. With this in mind, the duo started Zilch Cosmetics in Delhi in 2019 and launched their range of makeup, skincare, haircare, and body care products. The founders say Zilch’s Afterglow Vitamin C Serum is a bestseller among serum enthusiasts, and claim its Zilch On Cloud 9 is “perhaps one of India’s first jelly face washes that combines the formats of gel and cream to deliver mild yet effective facial cleansing.” With these multifunctional products, the brand is playing in a domestic cosmetics market valued at $13.19 Bn in FY20, which is forecast to grow at a CAGR of 16.39% through FY26 to reach $28.98 Bn. “As online cosmetic brands are looking to make headway in the competitive Indian beauty market, we are positioning Zilch to appeal to the discerning online shopper. The typical Zilch skincare or makeup product is priced between Rs 450 and Rs 1200,” says Ananya.Going forward, the brand intends to continue launching multifunctional products, but without compromise on colour or nourishment. Zilch is also looking to dive deeper into the makeup category and develop innovative skincare and wellness products that it can take to international markets in the coming year.

State : Haryana

Gender : Female

Sector : Others

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