Naresh Pagariya

Naresh Pagariya

Kwality Foods

The story began in the late 1960s, when Bhawarlalji Pagariya left Sojat in Rajasthan and made his way down south to Bengaluru. He started a small kirana (provision) store for masalas in the city and ran it for 30 years. Over the years, his son Naresh watched his father do business. One day, he told his father that manufacturing masalas would be better than trading. “While I was still studying, we started making four types of masalas in that small shop,” says Naresh.“And after completing my studies, I took upon myself the mantle of running the manufacturing business,” he adds. Naresh wanted to make more spices, but he needed a bigger space. In 1998, he moved from the small shop to a 300 square feet facility on Magadi Road. He named the business Pagariya Foods, and the brand Kwality Foods. Not to be confused with dairy processor and handler Kwality Ltd, Naresh’s business then added more masalas to its catalogue. “Eight new products were added and we started selling beyond Bengaluru. Nearby towns like Tumakuru and Anantapur became our markets,” Naresh says. In the next one year, Naresh opened another manufacturing unit five times bigger than the previous one. “The company started with masalas as we had seen the need for nutritious and affordable products. We were closely watching other brands,” he says. And from 2006 onwards, Naresh and his business focussed on building four channels for selling, namely, general trade, modern trade, ecommerce, and exports. Naresh explains, “In general trade, we have over 450 distributors across South India and West India with over 35,000 domestic retailers. In modern trade, the company supplies to most of the modern chains including Dmart, Big Bazaar, Metro cash and carry, Reliance, More (Aditya Birla Group), Walmart, etc.” Kwality also sells its masalas and cereals on Amazon India, Flipkart, and Bigbasket. It exports to over 20 countries, Naresh says, adding that Kwality products are available in over 5,000 international markets

State : Karnataka

Gender : Male

Sector : Food Processing

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