Vandana Kalagara

Vandana Kalagara

Vandana Kalagara

In 2016, Vandana Kalagara started Keebee Organics in Hyderabad and was later joined by her classmate Smruti Rao. Together, they are taking the sustainable, kidswear brand directly to online customers. Tapping into India’s growing market of kidswear are classmates-turned-entrepreneurs Vandana Kalagara and Smruti Rao. Their manufacturing enterprise Keebee Organic makes sustainable kidswear and sells them directly to consumers through its own website, and online channels such as Myntra, FirstCry, Nestery, and more. After graduating from NIFT, Vandana initially worked in the design industry for a few years and also did her master’s in fashion design from FIDM in the US. She then took a break from work after her daughter was born. Vandana says, “I always loved designing apparel for kids. On my break, I was doing freelance design work. When my daughter began nursery school, I asked her what she wanted to be when she grew up. Her response shocked me — she told me she wanted to stay at home like her grandmother and me.” Her daughter’s response is what inspired Vandana to get back in the field. She did her research and found a lack of options among organic clothes for kids. This led to the inception of Keebee in 2016. Smruti, who loved her former classmate’s brand, joined the business in 2018 as a co-founder. They took a Rs 15 lakh business loan and later began to invest their own money into the brand. Keebee makes casual wear, , ethnic wear, undergarments, and a range of other kidswear products for both boys and girls up to the age of 10. Keebee’s range starts from Rs 350 and can go up to Rs 4,000. Like many, Keebee too faced production challenges during the first & second wave of COVID-19. But the co-founders remain optimistic about the future. “We plan to take our brand to international customers as well. Once the pandemic subsides, we are also planning to expand into offline stores,” Vandana says.

State : Telangana

Gender : Female

Sector : Healthcare

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