Our Approach

our approach

We believe

The answer to jobs lie in catalyzing more job creators at the local level

Youth agency is transformative

Women’s economic empowerment is a multiplicative force

Policies that reduce risks and transaction costs are vital for entrepreneurship

Open learning, open IP, and technology are core to success

Working with and through partners is how we will move the needle

An agile approach is imperative to quickly test ideas on the ground

Our focus is on five pillars that represents the majority of opportunity

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Nurturing entrepreneurial mindsets and skills early

Rationale

Early exposure to entrepreneurship and traits is critical to creating the right mindset

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Helping single and micro entrepreneurs grow

Rationale

Currently, a majority of these entrepreneurs are in the informal sector, they need the right mindset and tools/support to grow

pillar
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Making entrepreneurship aspirational

Rationale

Entrepreneurship is not aspirational in india and often people aspire for govt jobs that are in short supply

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Converting job-seekers to entrepreneurs

Rationale

Potential entrepreneurs need the support systems and skills to find market opportunities and start their own business

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Enabling women to start and succeed as MEs.

Rationale

The challenge is particularly magnified for women who require a focused, gender-responsive approach across all areas.

Our focus is on five pillars that represents the majority of opportunity

icon

Making entrepreneurship aspirational

Rationale

Entrepreneurship is not aspirational in india and often people aspire for govt jobs that are in short supply

icon

Nurturing entrepreneurial mindsets and skills early

Rationale

Early exposure to entrepreneurship and traits is critical to creating the right mindset

icon

Converting job-seekers to entrepreneurs

Rationale

Potential entrepreneurs need the support systems and skills to find market opportunities and start their own business

icon

Helping single and micro entrepreneurs grow

Rationale

Currently, a majority of these entrepreneurs are in the informal sector, they need the right mindset and tools/support to grow

icon

Enabling women to start and succeed as MEs.

Rationale

The challenge is particularly magnified for women who require a focused, gender-responsive approach across all areas.

Why Mass Entrepreneurship (ME)