WePay finance increases its loan inquiries 10 times in the first week of Xcelerator Ludhiana After completing his masters in the UK, Jasjot Virk returned to India to turn his family-run unorganized finance business into an RBI approved NBFC. Since 2019, he has been running WePay Finance, and through his work, is improving access to organized finance in the semi-urban and rural areas, and making people realize that NBFCs are friends and not loan sharks.
After the first session of Xcelerator Ludhiana, focused on getting more Customers, Jasjot decided to take his lead generation onto social media platforms contrary to his prior belief that his target audience can not be targetted through digital marketing . Using his vision, he decided to help people realize that WePay Finance could help them fulfill their dreams of owning a house and a car. With taglines such as “Rent ko Kaho Bye, Apna Ghar Banaye”, and “Drive your Dream”, Jasjot was able to increase his weekly leads from 6 to 60 in the first week itself – One of the many milestones he is set to achieve in the program.