Traditional methods of job creation in India (e.g. white collar jobs, high-growth start-ups, and self-employment) are unable to keep pace with the number of youth entering the workforce. Mass enterprises (MEs), firms with 5 to 20 employees, a common lever of job creation in many countries such as USA, China, Bangladesh, is significantly underutilised in India.
In Aug 2018, influencers and prominent organisations in entrepreneurship development identified the need for a national-level organisation to mainstream and build a thriving ecosystem around mass entrepreneurship and therefore, GAME.
Our mission is to catalyze an India-wide movement of entrepreneurship and favorable conditions for the growth of both existing and new enterprises, resulting in 50 million new jobs by 2030. We aim to ensure that at least a quarter of new businesses are women-owned. We hope to inspire and support similar movements in other parts of the world facing similar challenges.
Through action driven coalitions (‘taskforces’) around key themes such as ease of doing ‘small’ business, access to finance, MSME acceleration and more, we hope to develop an ecosystem that encourages and enables entrepreneurship. We have 80+ partners across government, civil society, corporates, and donors as part of the GAME Alliance.
GAME is a non-profit (a Section 8 company) supported by a number of institutions including Social Alpha (Tata Trusts), Ikea Foundation, Rockefeller Foundation, Bill & Melinda Gates Foundation, Omidyar Networks and Microsoft.
For more information please visit our website.