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Syngenta Foundation India Reports Advised by GAME

Under Syngenta Foundation India’s AE Enterprise Model, rural youth working as Agri-Entrepreneurs (AEs) run sustainable businesses promoting technology driven agriculture and thus bridging the technology transfer gap.

The studies (focussing on both men and women AEs) provide the characteristics of successful agri-entrepreneurs and present recommendations to enable them to grow and lead agriculture development for their community.

GAME has advised Syngenta Foundation India on these studies.

  •  Study on Women Agri-Entrepreneurs – to read, click here
  • Agri-Entrepreneur Cohort Study – to read, click here

Research 1: Study of Women AEs

The Study of Women AEs identified:

  1. characteristics of a successful woman AE including demographics such as education background, spouse’ education, land-holding, time spent on business versus home-care, size of household, investment, etc.
  2. adjustments to recruitment and training including confidence-building, spouse involvement, training duration, peer network, female trainers and class demographics, recruitment age.
  3. requirements for gender responsive loans to build resilience and risk-taking ability for higher investments

Self-confidence and risk-taking

  • Women are constrained by self-confidence – 93% reported a lack of confidence.
  • Aversion to debt and risk-taking – 87% women entrepreneurs have not taken a loan for their enterprises, whereas those with higher levels of investment demonstrated higher income growth.


  • Women who work their own lands are more likely to sign up as AEs
  • Sensitization and involvement of spouse/in-laws needed for recruitment (they are key decision-makers as reported by 67% women AEs)
  • Shorter duration residential training will incentivize more women to try agri-entrepreneurship
  • Women AEs over 40 were seen to perform well, and better than their male counterparts in the same age bracket


  • > 93% women agreed that female trainers and presence of other females in the class, will be more effective and helpful for women to understand and participate in trainings
  • Post-training cohort support group / forum for peer networking needs to be set up – in contrast, male AEs are initiating and leveraging networking
  • Specialized trainings in confidence building and business operations are required for the women AE and her spouse respectively (women AEs are assisted in their businesses by their spouses)


Education levels do not correlate to participation and performance of women AEs as much as they do for male AEs. Training by government and NGOs are helping women, with lower levels of education, succeed as AEs. Spouse’s education plays a role in their success as well.


Women providing Input, Nursery Management and Market Linkage services are most likely to see an increase in their income. This can also be supported by other services such as Financial Services and Farm Machinery Rental Services. Market Linkage, Goatery, Veterinary services will also serve as a good combination of services in locations where animal husbandry is a prominent source of income.

Dividing responsibilities between home and business:

  • Over 60% of the women AEs spent 6 hours daily on business operations and 8 hours on childcare.
  • Over 60% AEs were in 3-4 member households, therefore access to quality child care can offer a source of support.

Research 2 – Agri-Entrepreneur Cohort Study

  • 64% of AEs were good performers, largely due to close mentoring, selection criteria, specialized training and business operationalization.
  • 46% of the AEs in the most successful performance group were graduates, showing strong correlation between education and performance in the largely male-dominated group. Age and previous work-experience of the AE were other key independent factors impacting AE performance.
  • An asset-light model is proving successful – 76% of the most successful performance group used seed money to invest in raw material instead of fixed assets, bringing in revenue in the first months to sustain their business.
  • Initial business planning is a critical aspect for sustainability, ~75% of the well-performing AEs (~76%) achieved a turn-over in the 1st three months.
  • Mentorship is key, and needs to support service-diversification for the AEs, beyond the current focus on agri inputs.
  • To create a systemic change, the existing ecosystem of public and private must be leveraged, eg SRLMs and IIEs can be valuable partners. Collaboration with private players on market access expertise can help assist AEs stabilise their businesses and reduce time-to-market

To read more, visit the Syngenta Foundation website.



August Newsletter


Three founders, four employees, three advisors, one consultant, two interns- clearly our tribe is growing. Our all-hands meetings are intense marathon affairs, hustling to be agile and in execution mode and yet the need to stop and iterate as we learn along the way. Our network of partners is growing, partners who have been generous in sharing knowledge, time and effort. In the next couple months we are set to launch reports, get a grand challenge going and explore place models focused on our mission of catalyzing Mass Entrepreneurship.

Last month we launched a study on urban women homepreneurs. GAME, in collaboration with ZS Associates India Pvt. Ltd. as the knowledge partner, undertook a targeted study on urban women homepreneurs, in order to get a better understanding of the segment, and to inform collaboration and solutioning to help drive business growth. We probed 3 areas in particular a) What was the Motivation behind starting the business b) What challenges did they face c) What is the support sought. Women in India own and run far fewer businesses than in other countries. In addition, the female labour force participation rate in India is now amongst the lowest in the world, having slipped dramatically in the last 20 years to ~23% in 2018 as per World Bank data, with urban areas being lower that rural. Socio-cultural pressures and home care duties have resulted in a significant proportion of young women being out of the labour force, yet they are well positioned to spend a part of their day on a home-based nano-enterprise. These enterprises can flourish when women have recourse to the right support and interventions. The study findings have been shared below in the “Insights” section in this month’s Newsletter.

We also have an interesting viewpoint from our guest columnist, Uthara Narayanan, Chief Changemaker and Managing Trustee, Buzz India.


Everyone an entrepreneur

by Uthara Narayan,
Chief Changemaker and Managing Trustee, Buzz India

Geeta had to quit her job at a garment factory when her mother could not manage taking care of her special needs child at home. Her mother took up a job in the garment factory in Geeta’s place to ensure the income comes in. Each time Geeta’s husband, who also worked at the garment factory, took off from work to take their child to the hospital, he lost the day’s wages. It was also not easy to manage the displeasure of his superiors for his absence. After Geeta attended a capacity building programme run by Buzz Women, she gained the courage to start a tailoring businessalong with her husband. She rented the shop next door to her house and started earning enough to make ends meet. She works in the shop early mornings and late nights when her husband and mother take care of her child. And during the day she teaches other women to sew while her child is next to her. She told me, ‘Rather than moping over what happened to my child, I decided it’s time to move on; to take charge and do something with my life.’

Studies show that only 5% of the world’s population 1 are entrepreneurs. The rest of the population prefers working for someone else or be part of the gig economy.

There is research that establishes that many underdeveloped countries have high rates of entrepreneurs due to lack of other opportunities 2. These are mainly necessity entrepreneurs because they have no better or no other choice to avoid unemployment 3.

Read More


Team ANDE and Team GAME meet to cement a growing association. Team ANDE: Randall Kempner, Sucharita Kamath, Saipriya Salla Team GAME: Madan Padaki, Priyadeep Sinha, Santanu Chari, Vidya Chandy and Sandhya Thukaram






Team GAME participated in the Microsoft OneWeek Hackathon, the largest private hackathon in the world held on 22nd and 23rd July in Hyderabad. Hacking to solve real-world challenges through technology.

Team GAME met with a group of young volunteers who are “GAME ambassadors” helping us discover entrepreneurs and tell their stories to make Mass Entrepreneurship Aspirational.


Tura Local

 Facebook facilitated a two day digital marketing workshop (to help us create our aspirational campaigns) for team GAME and a couple of our partners like Reap Benefit, Udhyam Learning Foundation and 1 Bridge


Urban Homepreneurs Primary Research in Pune – presented by GAME and ZS Associates
Motivation, challenges, support needed for urban women homepreneurs.
Read More



NITI Aayog partners with WhatsApp to promote women entrepreneurs

Read more

Small eateries log on to food delivery apps, discover new customer base

Read more

How WhatsApp, Facebook are helping farmers prosper

Read more

New safety vests, gloves designed for women in construction

Read more

Meghalaya planning to replicate parts of AAP government’s education model

Read more

A study on Women Homepreneurs in Pune

Women in India own and run far fewer businesses than in other countries.

In addition, the female labour force participation rate in India is now amongst the lowest in the world, having slipped dramatically in the last 20 years to ~23% in 2018 as per World Bank data, with urban areas being lower that rural.

Socio-cultural pressures and home care duties have resulted in a significant proportion of young women being out of the labour force, yet they are well positioned to spend a part of their day on a home-based nano-enterprise. These enterprises can flourish when women have recourse to the right support and interventions.

GAME, in collaboration with ZS Associates India Pvt. Ltd. as the knowledge partner, undertook a targeted study on urban women homepreneurs, in order to get a better understanding of the segment, and to inform collaboration and solutioning to help drive business growth.

We probed 3 areas in particular

a) What was the Motivation behind starting the business

b) What challenges did they face

c) What is the support sought.

Download the report here

Follow GAME on:



July Newsletter


Impact. We know it when we see it. We know all about how companies like Apple and Facebook have “put a dent in the universe”. Through its aim of creating 10 million Mass Entrepreneurs and 50 million jobs, GAME is working to leave its own impact on an entire generation of India. I began my 6-week internship at GAME a month ago, inspired by their mission and energized by the opportunity to contribute to its success. During my time at GAME, I have primarily been focused on our AntarPrerna initiative, which will shepherd youth through the journey to becoming a mass entrepreneur. It was certainly overwhelming to be thrown into something that those around me had been living and breathing for months. Looking back though, it was being thrown into the deep end that gave me a chance to contribute; in collaboration with the team, I helped crystalize the initiative’s overall vision, develop the specific programs that would enable entrepreneurs, and articulate how best we can implement our vision. Indeed, rare is the organization where a 6-week intern is given the chance to work side by side a director and help shape a major pillar of their work.

Working at GAME has been a true, holistic learning experience; however, perhaps the most valuable lesson has been about how to operationalize a vision. Just like any other world-changing organization, the team at GAME has taken their ambitious goals, broken it down into smaller objectives, and crafted bespoke strategies to target each objective to achieve the larger goal— like stacking Lego bricks to build a larger model. Creating 10 million mass entrepreneurs and 50 million jobs will certainly allow GAME to put its own dent in the universe. Impact. We know it when we see it.

We are delighted to have S Baskar Reddy, Country Director, Syngenta Foundation India and Director, AE Growth Foundation share some compelling insights in this month’s Guest Column.

Suhav Joshi
Intern, GAME


S Baskar Reddy,
Country Director, Syngenta Foundation India
Director, AE Growth Foundation


The Syngenta Foundation turns unemployed youth into service providers.

Akshay Kumar Manjhi is a marginal farmer from Kalahandi, Odisha. He has one acre of land and limited access to water. He grows vegetables on 0.1 acre, and works as a daily wage laborer. Manjhi finds it very difficult to make ends meet.

The Indian agriculture sector has millions of stories like this. The tale is similar in many other countries. So what ails the agriculture sector? Is it lack of innovations, technologies and services? The answer is definitely ‘No’. The challenge lies in their efficient delivery.

In the health sector, ASHA workers play an important role in delivering services. They connect millions of clients to healthcare systems. In the automobile sector, middle-layer mechanics help drivers with essential services and keep the engines running. Without this cadre of service providers, such sectors would collapse. That is the biggest gap in our agriculture: there is no middle layer of “farmer relationship managers”.

Syngenta Foundation India aims to change this. Since 2014, we have been developing a sustainable and efficient delivery model called the Agri-entrepreneurship Program. The idea is simple: we activate the underused potential of rural youth, and create rural enterprises to help thousands of farmers like Manjhi. We select unemployed young villagers, train them on key aspects of agriculture and entrepreneurship, and then anchor them as local agri- entrepreneurs. They become a ‘one-stop solution’ for 150-200 neighboring smallholders. The agri-entrepreneurs provide advice, sell farm inputs, facilitate credit and link farmers to markets. For the first two years, they receive technical guidance from well-trained agri- entrepreneur mentors, who are salaried employees of our Foundation…. Read More


On 24th June and 1st July, GAME conducted 2 sector-focused co-creation design thinking workshops, to identify and detail business opportunities for urban women entrepreneurs in the Food and Education sectors. The workshops were facilitated by McKinsey and the output will feed into a study, the objective of which is to identify market access opportunities and drive growth for women in the Urban Homepreneur segment.

The intent of the workshop was to collaborate with policy makers, sector experts, real entrepreneurs and funding partners to re-imagine possibilities and opportunities. Design thinking was used as a human-centred approach to innovation that integrated the needs of entrepreneurs, the possibilities of technology, and the requirements of business success.

Using this approach, the participants immersed themselves in co-creating user personas and user journeys for lighthouse ideas in food retail, food services, day-care and skilling, and together prioritized opportunities where GAME can play a role to catalyse mass entrepreneurship along with its partners and other enablers.
















Experts who attended the food sector workshop included Rashmi Daga (Founder, Freshmenu), Rachna Rao (Founder, FoodyBuddy), Seshu Kumar ( Head, Buying & Merchandising, Big Basket), Ajay Macaden (Executive Director, Nielsen), Pradnya Godbole (CEO, deAsra Foundation), Saumya Dubey (Product Manager, Swiggy), Pavandeep Singh (Co-founder, Tasty Tales), Dilraj Kadavithara (Head, Facility management centre, Kudumbashree), Hrishihesk Thakur (Kudumbashree), Swaroopa (Govt of Karnataka, MSME), Idi Srinivas Murthy (Marketer), to name a few.














Experts who attended the education sector workshop Priya Krishnan (KLAY), Pooja Dubey (Working mother), Vaijayanthi (YLG), Ramya Venkataraman (CENTA), Anju Cherian (The Alchemy Nursery), Bimaljeet Bhasin (NIIT), Anand Sudarshan (Sylvant Advisors), Neelu Kapur (First Steps Pre-Primary School and Day Care) Sunitha Viswanathan (Unitus Ventures), Pavithra K. L. (Dream-a-dream), Saumil Majumdar (Sportzvillage), Shraddha Deo (Sneh Foundation), Brinda Kathrani (Preschool Curriculum Consultant), Priyansha Rawat (NSDC), Prapulla Sandeep (Hippocampus)


One of our key partners in our journey to catalyze Mass Entrepreneurship, Facebook, has played an important role in enabling entrepreneurial journeys. Stories of entrepreneurs we believe must be told not just to celebrate their spirit and success, but also to inspire so many young men and women that entrepreneurship is a path they too can consider.


Shashi Bagchi wanted to revive the dying tradition of Terracotta Pottery when she established Maati in 2006. When her husband Anin left his corporate career to help her expand the business enterprise, what began was a journey of hope, freedom and fulfilment.

Watch this video to see how Shashi and Anin revived the traditional terracotta art and used Facebook to make it reach far and wide.

Avanee – Upaj Farms

Avanee Jain, an Architect turned Organic Farmer, established Upaj Farms with the objective to make people aware about the importance of organic food. Not being from a business or marketing background, the biggest challenge that Avanee faced was to take the concept of organic farming to people.

Watch this video to see how Avanee overcame her limitations and used Facebook to reach out to people and expand Upaj not just in her hometown, but all over the country.

Aspiring Young Women to Become  Leaders of Tomorrow

“My parents want me to get married this year. But if I had my way, I’d want to be a nurse first before getting married. However, our financial conditions do not allow me to continue my studies,” laments Rinki. But with the new digital classes as part of Digital Empowerment Foundation’s digital literacy programme, she now aspires to dream big.

Not just a dreamer, young women are getting aspired and further going to be trained in entrepreneurial skills through the DEF-Facebook initiative GOAL (Going Online As Leaders). The initiative that is institutionally supported by the NITI Aayog and their WEP programme, aims at linking urban women leaders, all experts in their respective fields, to five tribal or rural girls each who will be trained in digital literacy by our ground staff and mentored by the women leaders to become village-level women entrepreneurs and agents of change.

During the six-month training, women leaders, with expertise in their respective domains — from business, education and health to politics, arts and entrepreneurship—inspire, guide and encourage at least five tribal girls each to become village-level digital young leaders. The programme is now in its first phase and will be rolled out in five states: West Bengal, Madhya Pradesh, Jharkhand, Odisha and Maharashtra with 50 mentors and 200 mentees.


The Delhi Government’s Entrepreneurship Mindset Curriculum (EMC)

Watch the making of the EMC movie

Delhi CM Kejriwal to add entrepreneurship lessons from Class 9, will give Rs 1,000 as Seed money

Read More

Steamy samosas, endless queues & tax troubles: Kachori-seller Mukesh earns over Rs 60 lakh every year

Read More

Maharashtra flagship scheme for MSME’s to generate 10 Lakh jobs

Read More

Jharkhand’s Livelihood Society Is Empowering Lakhs Of Women In The State

Read More

To spur rural development, India must make agriculture economically viable

Read More

June Newsletter


What does it take to empower every aspiring youth with an opportunity to start and grow an enterprise of their own?

I started my entrepreneurial journey as a 21 year old final year student of mechanical engineering in Manipal, in early 2011. It was an education venture geared towards imbibing important skills such as creativity, critical thinking and problem solving among school-going children. In hindsight, the start of that journey was a scary and lonely period for me. There were many questions I had, about the wisdom of starting up. From being inspired everyday myself , to inspiring the team (largely unpaid interns), to building a real product that people would want to pay for, to finding my mentors, investors and more were all things that kept me up at nights. But, I got support from my parents as well as a small seed funding, a highly driven team and mentors from my vast Manipal network and most especially my first paying customers.

I believe I was lucky to have got far more resources in those early days than the average Indian youth -most of them are perhaps not so fortunate, making entrepreneurship a riskier proposition. How do we change this? How do we make this the norm rather than the exception? This is what I have embarked on to find and implement at GAME through a model called AntarPrerana. You will hear more about this in the near future and if you believe your work could significantly contribute to this goal, I would love to hear from you. I am excited, are you?

Priyadeep Sinha
Director, GAME



One of our key partners in our journey to catalyze Mass Entrepreneurship, Facebook, has played an important role in enabling entrepreneurial journeys. Stories of entrepreneurs we believe must be told not just to celebrate their spirit and success, but also to inspire so many young men and women that entrepreneurship is a path they too can consider.
1. Leveraging tools for social media
For long, indigenous and local communities have lived in isolation and information darkness. But with the advent of new-age digital tools and social media platforms like Facebook, alienated communities are finding their voice and creating a global network, irrespective of their traditional literacy levels.

With the intention of strengthening market knowledge and opportunities at the very bottom of the pyramid, Digital Empowerment Foundation entered into a partnership with Facebook in late 2018 to build digital capacities and capabilities of micro and nano entrepreneurs within marginalised and digitally-excluded communities, thereby empowering them and exposing to better livelihood opportunities. The project, called Facebook Dost, was able to reach out to over 50,000 micro and nano entrepreneurs—including artisans and self-help groups—in the tribal states of Bihar, Jharkhand, Chhattisgarh and Odisha.

In our journey spanned over six months, we organised numerous interactive sessions and came across several village-level, Tier II or Tier III city level entrepreneurs who had been able to leverage social media to boost their respective businesses. In the next few issues, we will be sharing stories of digital entrepreneurs from the ground.
Women in rural India use a circular band called ‘Indha’ to balance and carry pots on their head. It is symbolic of the diverse roles they perform as mothers, homemakers, and breadwinners. This is the vision behind Indha Crafts, an organization that offers these women the option to balance family life along with a livelihood opportunity. In this short video, one of the artisans shares her story on how Facebook has helped them scale their business, making over 300 women like her financially independent and empowered. Hear them say
3. Pabiben
Pabiben Rabari had accepted her fate of living a poverty filled life at the age of ten. It was only when she got married, her husband helped her realize that she could write her own destiny. Watch this video to know how Pabiben used her traditional Rabari embroidery skills and Facebook to build an international enterprise and went from earning Rs. 24,000 a year to 20,00,000 a year. Hear them say
4. Ajay Dabral, Uttarakhand

5. Somnath, Maharashtra




1. The Brand Rountable
Making Mass Entrepreneurship Aspirational is one of our five pillars. GAME hosted a Roundtable to discuss the different aspects of creating campaigns- we had a group of experts share their views from identifying the problem statement, to current and traditional mediums of engagement and the cultural nuances of different geographies. The Key Take Away: The Mass Entrepreneur Stories must be told!









Participants: Shyju Varkey, Vice President, India Market at Epsilon, Prateek Srivastava, Co-Founder, ChapterFive Brand Solutions Pvt Ltd, Shreyas Ghuge, Director, Marketing, Unitus Ventures, Dominic Vijay, COO, South United FCI Pvt Ltd., Tina Garg, Founder, Pink Lemonade, Rashmil Dheer, Digital Strategist, Pink Lemonade, Brian Carvalho, Communications Consultant, Nisha Ramchandani Outreach, Axilor

2. Workshop on Mainstreaming Entrepreneurial Mindset in Youth
Intent: To discuss and debate towards a common definition of Entrepreneurial Mindset, with the objective to change the focus of discussions on delivering for and assessing outcomes. Takeaways: With sensitivity and incorporating our partner’s requirements, GAME needs to build a simple framework that can be piloted. Even just taking two parameters, Problem-solving and Grit, and measuring them across pilots could be a simple uncomplicated start.






Wide participation from Entrepreneurship education organizations, corporate HR and assessment companies. Lisa Heydlauff, Founder – Going to School, Raj Gilda, Co-Founder, Lend a Hand India, Kuldeep Dantewadia, Co-Founder – Reap Benefit, Mekin Maheshwari, Founder, Udhyam Learning Foundation, Industry, Seema Vijay Singh, CHRO , Nestaway, Madan Padaki, CEO, 1Bridge, Karan Chatrath, Product Head, Aspiring Minds, Dr Bijan Roy, (Strategy and Marketing)



How to GAME the job crisis: build a legion of small entrepreneurs on a lage scale

At a time when entrepreneurship has come to mean urban, tech-enabled startups with funding running into millions of dollars, GAME aims to change… Read more

From 15,000 to 5 million: How RIL is planning to digitise kirana stores

Richest Indian Mukesh Ambani-led Reliance Industries’ entry into online retailing will help expand the current 15,000 digitised retail stores….Read more

India unInc: Management lessons from streets of India

The power of India #unInc: Management secrets from India’s, By Raghu Raman Captain Raghu speaks about India’s unorganized sector…Read more

How MSMEs can create 1 crore jobs in 5 years

A report by the Nomura Research Institute on the country’s Micro, Small and Medium enterprises says this sector can create an additional 75 lakh to …Read more

10 Lessons on Empowering Women Entrepreneurs: the Case of the Plant-Based Industry in Mexico

Women in Mexico are leading an estimated 75% of companies in the industry and are creating social enterprises that align their values of ethical veganism …Read more

What’s preventing India’s youth from entrepreneurship?

The cost of capital in India is still very high. It ranges from 25% to 35% in the least. At this rates, only business models with assured returns get financed….Read more

May Newsletter


Since the launch of GAME in August 2018, we have been forging a variety of partnerships in the pursuit of our goal of catalysing 10 million Mass Entrepreneurs by 2030. Over the last nine months, apart from having a core team in place, Team GAME has visited over 15 on-ground partners and partner projects including Going To School, DeAsra, Lend A Hand India, Pune City Connect, Meljol among others. We made policy recommendations to both the Congress and BJP and signed MOUs with Transforming Rural India (TRI) and the district administration in Ranchi.

GAME has been involved as Delhi Govt. begins Entrepreneurship Curriculum in 1000 schools; We have set-up a Sec 8 Company (with FCRA) and excitingly have our Advisory Board in place – our first members on-board include Ms. Anjuly Chib Duggal (Former Secretary, Dept. of Financial Services, Govt. of India), Mr. Ajit Rangnekar (Director General at Research and Innovation Circle of Hyderabad) , Mr. Debashish Mitter (Country Director –India, Michael and Susan Dell Foundation) Ms. Bhairavi Jani (Founder and Chairperson, IEF), Mr. Kuldeep Dantedwadia (Co-Founder and CEO, Reap Benefit), Mr. P.G. Raghuraman (Director, Junior Achievement India Services) and Mr. Murali Ramachandran (Director, Junior Achievement India Services). In April, we launched the most in-depth Study on Indian Mass Entrepreneurship to date- this is live on our website with details below. We announced a partnership with Facebook and the collaboration was launched at the Mass Entrepreneurship Roundtable in New Delhi on 16th April 2019. While we are excited by the developments over the last few months, we have already moved into our next phase of action and as defined by our core design principles, we will continue to be agile in both thought and action and look forward to sharing more exciting updates as the months unfold. We thank each one of you for continuing to show support and being an integral part of catalysing Mass Entrepreneurship in India.

We are delighted to have a contribution by Arun Maira (Former Member, Planning Commission) in this month’s newsletter.




Arun Maira
Former Member, Planning Commission

“The idea of ‘Mass Entrepreneurship’ is an intriguing one. It evokes an image of millions of small enterprises rising up, with their own energies. Like millions of fireflies out of darkness bringing light and hope. Mass implies very many. Enterprise means initiative and energy. The aim of GAME is to encourage and to enable masses of youth to be entrepreneurial—to be ‘job creators’, not ‘job seekers’. As thousands of enterprises form, many thousands more enterprises must follow them—like swarms of bright, energetic fireflies. How does one apply the concept of ’scale’ in this vision? Not to the sizes of the enterprises. Perhaps to the size of the swarm. A prevalent idea in economics is that small enterprises are too weak to compete. That the problem in the Indian economy is that there are too many small enterprises, and too few large ones (the large job-creators who will need large numbers of job seekers!) In this view, there is a ‘missing middle’ in the Indian economy. Indeed, there is a ‘missing middle’. It is another layer of enterprises that enable the small ones to cooperate with each other, and to have greater economic clout even though they may be small individually. Clusters, cooperatives, producer companies can provide the missing middle for small enterprises to access global markets; have greater bargaining power to obtain supplies and finance; to share resources for training and environment services they can afford individually; and to have greater voice in the political economy, which otherwise is dominated by the demands of large enterprises… Read More


Global Alliance for Mass Entrepreneurship (GAME) and Facebook announced a partnership that will ignite mass entrepreneurship across India. The objective of this partnership is to ramp up job creation and to further empower entrepreneurs, in line with Facebook’s commitment to train 5 million people with digital and entrepreneurial skills by 2021. GAME and its partners will assist small entrepreneurs build their businesses using digital platforms to aggregate demand, market products and acquire customers. The initiative will promote entrepreneurship among youth and enable entrepreneurs to collaborate, learn and succeed. Some immediate initiatives will include:

  1. Project empowering local communities of rural entrepreneurs
  2. Landscape review and identification of solutions for Women Entrepreneurs
  3. Grand Prize Challenge for innovative models that spur new business creation

GAME and Facebook hosted the “Mass Entrepreneurship Roundtable”. The purpose of the roundtable was to bring together key policy makers & senior civil society/ foundation leaders for a discussion on creating a supportive environment & a strong ecosystem, to re-imagine the potential of job creation through Mass Entrepreneurship. We had over thirty eminent participants who shared both their thoughts and suggestions for moving the needle on Mass Entrepreneurship. Beyond a conversation, the group overwhelmingly indicated interest in collaborating with team GAME through this journey. Below is a clip from the Roundtable.

Team GAME visited the EDII center in Ahmedabad for an interesting workshop around entrepreneurship and explored areas of learning and collaboration.





GAME hosted a Roundtable- on Understanding Movements as we develop a Mass Entrepreneurship movement. The Roundtable participants were Runners for Life, The Ugly Indian, Voice of Sarjapura and Reap Benefit. The discussion offered insights into what makes a movement, what the barriers are and what helps scale.



The Mass Entrepreneurship Roundtable


The GAME Landscape Resource on Entrepreneurship Development

Game was excited to launch its very first research resource- a study of Entrepreneurship Development in India which looks at non-profits, incubators, accelerators and public institutions that work directly in or close to the space of entrepreneurship. This study is a first of its kind attempt to summarize existing information for the ecosystem: to make data available publicly, highlighting strengths, challenges, and opportunities, which could serve to increase conversations & collaborations, and catalyze further development of this space.

At GAME, we believe in the multiplicative force of an alliance working towards a common goal. The landscape of work related to Mass Entrepreneurship in India has several actors involved, and we asked ourselves questions such as at what scale are organizations operating, which geographies are they largely present in, organizational and ecosystem challenges that need attention and much more. For more on the findings click here:


Facebook partners with GAME to scale up rural entrepreneurship

Global Alliance for Mass Entrepreneurship (GAME) and Facebook on Tuesday announced a partnership that aims to increase job… Read More

Stuck in Silos, India not yet GAME for Mass Entrepreneurship

Study says most platforms still operate in compartments with little scope to collaborate and learn from each other… Read More

GAME, Facebook partner to scale-up entrepreneurship in India

The objective of this partnership is to ramp up job creation and to further empower entrepreneurs, in line with Facebook’s commitment to … Read More

Facebook and GAME partner to boost entrepreneurship

Global Alliance for Mass Entrepreneurship (GAME) and Facebook have announced a partnership that aims to ignite mass entrepreneurship across India… Read More

#areyouGAME – Participate!

GAME-rs, the time has come… Your participation is needed!

Let us know the stories you’ve found and share them on your social media!

Refer to the poster for guidance and don’t forget to tag us – we want to know about your local entrepreneurs!

We are GAME, are YOU?